interactive content statistics 2020

By posting more often, you build up trust and credibility. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. in terms of leads than outbound marketing. “ How Interactive Content Can Help Generate Leads”. The coronavirus pandemic has sickened more than 91,602,200 people, according to official counts. . It’s a further example of just how specific to make the prizes in your contests. If you are new to the game, then there’s no need to panic; all you need are these top, While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. This can be done through 360° video, virtual reality, augmented reality, and interactive videos. have already implemented content marketing in their strategy. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years. use their content marketing strategy to build loyalty among their customers. Nowadays people monetize their posts and make a living out of it. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. They reaped from those efforts—according to LearnG2.com, witnessing “800+ conversions at a 41 percent conversion rate.”. Don’t miss out on the great opportunities it offers. What is there to choose from? (2014, May). The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic. https://outgrow.co/blog/generate-qualified-leads, Outgrow. Agate. 2017, November. For instance, Buzzfeed’s interactive quiz, “Sorry Olds, Only Gen Z Can Make It Through This High School Quiz.” is an interactive video quiz. https://www.socialandloyal.com/7-social-media-contest-ideas-for-your-social-loyalty-program/, Richards, R. (2017, June). Download gold price historical data from 1970 to 2020 and get the live gold spot price in 12 currencies and 6 weights. On the one hand, you have the quiz itself, and on the other you have the different branches informed by the choices a prospect can make. You watch a program. It’s that easy. 23. It is among the most profitable approaches to marketing in 2019! Count on content marketing statistics! And that time is not all-of-the-time. Learn More & Register Call for Volunteers: SIGGRAPH Webinars … Updated: What is B2B Content Marketing in 2021? Basically, content marketing statistics show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. When these bits of information are taken together with the fact that the brain can also compute complete images in 13 milliseconds, its little wonder infographics are as popular as they are. Content marketing is about long-term ROI. Examples and Benefits to Guide Your Strategy”. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. Content marketing statistics for ecommerce. This means that interactive infographics have the unique ability to stand out as visual content that provides value to your audience in the form of information. 90% information transmitted to brain is visual and visuals are processed 60000 X faster in the brain than text. The message is loud and clear, guys. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. Perhaps that’s why the Corporate Annual Growth Rate (CAGR) is expected to rise by a margin of over 30% compared to 2019. BBC does a great job with this in “Your Life On Earth.” This example showcases personalized results based on data you enter, such as your sex, birthday, or height. Don’t count on luck! An overwhelming majority of people who enter competitions are likely to share a brand’s content when the contest ends. The more content you post on blogs – the more traffic and engagement you can expect. “The State of Interactive Content Marketing: Statistics and Trends.” https://www.demandgenreport.com/resources/infographics/the-state-of-interactive-content-marketing-statistics-and-trends, Dubey, E. (2019, May). It will pay off sooner than you think. https://outgrow.co/blog/customer-engagement-interactive-content, Renom, S. “7 Social Media Contest Ideas for your Social Loyalty Program”. “Interactive Content Marketing – Statistics and Trends”. skim through 3-5 recommendations on blogs before the purchase. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. Let’s dive into more stats. Today we are here to discuss content marketing statistics and why they are so important in 2020. People strive to be influential – in their business, online, among friends and family. Hint.fm tries the standard static infographic approach with a twist. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. use interactive content to get more leads. Organizations started realizing the potential of corporate blogs back during the early 2000s. The frequency of your posts can turn out to be crucial for your business. Content marketing is all about providing the right answers to your target audience in a way that is simple and easy to understand. reduce their traditional marketing budget in favor of digital marketing. Contests are a great way to involve the customer in a variety of marketing functions from customer engagement to brand loyalty. Engagement can be driven in a variety of ways when it comes to interactive content. 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. 6. (2020, February). Improve Your Lead Segmentation Through Interactive Content 30th December 2020 - by Etee Dubey Outgrow helps top brands generate new traffic and improve conversions through custom built price, savings or ROI calculators. “How an Interactive Calculator Generated 11,592 Qualified Leads”. 11 Interactive Marketing Examples That Inspire, Engage, and Convert.” https://www.shortstack.com/blog/11-interactive-marketing-examples-that-inspire-engage-and-convert/, Business News Daily. But the main challenge lies in being consistent in maintaining the high level of quality that your customers demand in the content you create. Content marketing is the King of marketing nowadays. “Interactive Content Marketing: A Beginner’s Guide.” https://www.ceros.com/resources/interactive-content-marketing-beginners-guide/, Chibana, N. (2020). Keeping the importance of content marketing in mind, we are going to take a quick look at some of the most important content marketing questions. “Why We’re More Likely To Remember Content With Images And Video (Infographic).” https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr, Keefe, C. (2019, September). Video game designer, Gamify, offers an excellent example of this. It’ll keep prospects and customers coming back for more. Whether you are an established organization or an up-and-coming startup, using various, can help your business grow and reach that bottom line. set the highest priority to content creation. Mazda built an in-ad game called “Lightrider.” Its purpose was to advertise their 2015 Mazda2 line of vehicles. Here are 10 statistics that prove interactive content is the future of digital marketing. It’s about establishing a two-way conversation. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. 45% of organizations admit that their main concern is the social media algorithm changes. An ad break follows. 540 North Commercial St, Ste 308 Here comes another list that will shed some light on the matter: If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. VR involves headsets. Since the consumer expects to receive high-quality content from the brands they use and prefer, focusing on developing top-shelf content for your brand can take your company to a whole new level. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. Content marketing allows the audience to respond to what you are offering them. skim through blog posts to look for opinions and recommendations. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. 70% of marketers say interactive content is … Depending on who you ask, you’ll get a wide range of responses regarding what defines B2B content marketing in 2021, so we’re sharing the best practices to help you sharpen your strategy. Heart Attack. That’s why the experience interactive content provides is so valuable. • By the year 2020, there will be 15 people aged 65 and over for every new baby born. Using that information, BBC shows you how much the earth has changed in your lifetime. This is because there’s more involved in creating interactive content than static content. That’s largely because it works. (HubSpot, 2020) "Content Marketing Strategy" is the most searched query related to content marketing. It isn’t just for kids, tweens, and teens. The most successful companies spend 40% of their budget on content marketing. Take quizzes, for example. Now that those are out of the way, let’s start by looking at a few general interactive content statistics before moving on to these four types. 2020 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Note: The survey defined success as achieving your organization’s desired/targeted results. At the beginning of the ad break, Hulu gives you a choice to see a “normal” ad break, or an interactive one. Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. 1. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content.. And why shouldn’t you? https://blog.touchify.co/en/interactive-content-marketing-statistics-and-trends, McCoy, E. (2017, September). 36.7% of marketers say that creating engaging visual content remains their greatest challenge. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. Introduction to Statistics is a resource for learning and teaching introductory statistics. 88% of marketers believe in the power of interactive content to be the differentiator between similar brands. “Why Create Interactive Content? Those gamers play on average 13 hours per week. Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. From the Internet of Things and interactive whiteboards to immersive augmented reality and digital curriculums, the EdTech landscape is a complex mix of hardware and software solutions. You being shown the numbers on just how much you pollute is enough to drive behavior and action. “20 Examples of Truly Engaging Interactive Content (Updated).” https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/, Nuckols, B. Today you can find a blog post for just about anything. Content marketing statistics about ROI say 59% of B2B marketers identify email as their most effective channel in terms of revenue generation. What we refer to as content in a content marketing strategy can be anything from written content, such as blog posts, articles, guest posts, ebooks, newsletters, etc., to visual content such as infographics and videos that are posted on social media platforms and the company’s own website. Those types of commercials don’t call for an. https://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done, Yerian, D. (2019. This means if you do interactive content, to get the results you want, it’s important to create your content well. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics. Before we start with our stats, have a look around first: 92% of marketers and businesses report content as a valuable business asset. Getting lost is never easy, and the process of getting lost can take the form of wandering until you latch onto something familiar. Today, content marketing in all its forms is considered to be the backbone of any successful marketing strategy, regardless of the size of the company or the niche it operates in. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. Its purpose is to evaluate the quality of an Airbnb listing. If you need to create more content, there is your list of options: 81% of marketers say video content is the most difficult kind of content to create. Content marketing is 3 times more efficient in terms of leads than outbound marketing. 1. Let’s update ourselves together on the content marketing facts of 2020. Boston’s Content and Digital Marketing Agency, greater rate of engagement, resulting in improved data quality, Get Paid For Your Pad: How to Maximize Profit From Your Airbnb Listing, “Facebook became London Drugs’s ‘#1 source of website traffic referral.’”, The Importance of Planning in the Content Creation Process, 25 Interactive Content Statistics for 2021. Before viewing the interactive content you may need to download Adobe SVG viewer or Adobe Flash Player, and ensure your browser is compatible. ( 2014, January). If you need a, , then here’s a statistic you simply cannot ignore. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. Interactive content engages readers more than chunks of boring text. Perhaps that’s also why by 2025, the revenue gamification generates for businesses from sales will reach over a projected $32 billion. (2019). You create great content, you become a leader – and you attract your audience. “The Power of Interactive Content (+6 Content Examples to Use)” https://learn.g2.com/interactive-content, ELEARNINGinfographics.com. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). So if profits are reinvested, gamification can really excel. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. (2017, March). “In the blink of an eye.” http://news.mit.edu/2014/in-the-blink-of-an-eye-0116, Upland Kapost. Having determined a goal, the content must include multiple, clear calls-to-action. Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. (2019, August). By posting more often, you build up trust and credibility. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Centers for Disease Control and Prevention. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. 15. Click states on this interactive map to create your own 2020 election forecast. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. 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